Coventry University Online
Coventry University Online
Master's in
Digital Marketing
Master's in
Digital Marketing
Made for future digital marketing leaders.
Learn how digital marketing works in practice — from strategy to execution.
Earn a British-accredited MSc in Digital Marketing, studied part-time and 100% online with Coventry University.
Programme overview
Programme overview
Learning format
100% online learning with structured support from experienced tutors, digital marketing practitioners and academic mentors, designed to fit around professional commitments
Learning format
100% online learning with structured support from experienced tutors, digital marketing practitioners and academic mentors, designed to fit around professional commitments
Curriculum focus
An academically grounded curriculum that connects digital marketing concepts to real-world contexts and emerging trends, aligned with today’s industry needs
Curriculum focus
An academically grounded curriculum that connects digital marketing concepts to real-world contexts and emerging trends, aligned with today’s industry needs
Duration
Approx. 24 months (part-time, flexible & self-paced)
Duration
Approx. 24 months (part-time, flexible & self-paced)
Professional fit
For graduates and professionals curious about digital marketing and looking to turn that interest into meaningful career opportunities
Professional fit
For graduates and professionals curious about digital marketing and looking to turn that interest into meaningful career opportunities
Assessment approach
Assessment is through a range of methods, which vary by module, including reports, practical coursework, portfolios and essays
Assessment approach
Assessment is through a range of methods, which vary by module, including reports, practical coursework, portfolios and essays
Support and community
Access to academic guidance, wellbeing and career support, and a connected learning community of peers
Support and community
Access to academic guidance, wellbeing and career support, and a connected learning community of peers
About Coventry University
About Coventry University
Awards and rankings
Awards and rankings
5
QS Stars
QS Stars
for Teaching and Employability
QS Stars University Ratings
Top 100
Top 100
in World for
in World for
'international outlook'
THE World University Rankings 2025
Ranked 4th
Ranked 4th
for Overall Satisfaction
for Overall Satisfaction
Postgraduate Taught Experience Survey (PTES) 2025
Earn a British-accredited MSc in Digital Marketing without stepping away from your career
Earn a British-accredited MSc in Digital Marketing without stepping away from your career
Our online MSc in Digital Marketing offers the flexibility to study while continuing your personal and professional commitments.
Delivered 100% online by Coventry University, the course combines academic rigour with flexible, part-time study, enabling you to develop strategic and analytical digital marketing knowledge without pausing your career.
The thoughtful balance
The thoughtful balance
Traditional master’s degrees require a full-time commitment
Returning to campus can mean putting life on hold, pausing work and stepping away from the world you want to understand
Traditional master’s degrees require a full-time commitment
Returning to campus can mean putting life on hold, pausing work and stepping away from the world you want to understand
Some online courses can feel isolating
While flexible, some programmes may offer fewer opportunities for academic interaction and structured learning
Some online courses can feel isolating
While flexible, some programmes may offer fewer opportunities for academic interaction and structured learning
Coventry University’s MSc in Digital Marketing brings both together
Coventry University’s MSc in Digital Marketing brings both together
Study part-time, 100% online, with academic support from experienced tutors.
Learn at a pace that fits around your life, supported by an engaged online learning community. Build practical digital marketing skills across strategy, data, and storytelling.
UK-awarded master’s degree
UK-awarded master’s degree
Elevate your academic profile with a UK-awarded master’s qualification
Elevate your academic profile with a UK-awarded master’s qualification
Designed for working adults
Designed for working adults
Study flexibly and online while continuing your career and personal commitments
Study flexibly and online while continuing your career and personal commitments
Digitally focused curriculum
Digitally focused curriculum
Gain a structured understanding of digital marketing, informed by strategy, analysis and current practice
Gain a structured understanding of digital marketing, informed by strategy, analysis and current practice
Flexible, self-paced study
Flexible, self-paced study
Progress through your studies at a pace designed to fit alongside professional commitments, supported by structured modules and online learning resources
Progress through your studies at a pace designed to fit alongside professional commitments, supported by structured modules and online learning resources
Dedicated academic support
Dedicated academic support
Access academic guidance and student support services throughout your course, helping you navigate your studies and assessments
Access academic guidance and student support services throughout your course, helping you navigate your studies and assessments
What you will study
What you will study
If you’re studying for the MSc in Digital Marketing, you’ll explore a series of core modules that introduce key concepts in digital marketing, data analysis and contemporary practice within a global context
If you’re studying for the MSc in Digital Marketing, you’ll explore a series of core modules that introduce key concepts in digital marketing, data analysis and contemporary practice within a global context
Digital Marketing Strategy and Planning – 30 credits
Digital Marketing Strategy and Planning – 30 credits
Data Analytics for Marketers – 30 credits
Data Analytics for Marketers – 30 credits
Brand Storytelling and Content Marketing – 30 credits
Brand Storytelling and Content Marketing – 30 credits
Contemporary Issues in the Digital Marketing Era – 30 credits
Contemporary Issues in the Digital Marketing Era – 30 credits
Dissertation – 60 credits
Dissertation – 60 credits
We regularly review our course content, to make it relevant and current for the benefit of our students.
For these reasons, course modules may be updated.
Entry requirements
Entry requirements
UK and International
To get started with our MSc in Digital Marketing course, applicants should have a 2:2 undergraduate degree (or equivalent) in a related discipline. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.
English language requirements
IELTS: 6.5 overall, with at least 5.5 in each component area. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
UK and International
To get started with our MSc in Digital Marketing course, applicants should have a 2:2 undergraduate degree (or equivalent) in a related discipline. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.
English language requirements
IELTS: 6.5 overall, with at least 5.5 in each component area. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Ready to take the next step?
Ready to take the next step?
If you’re looking to build a stronger understanding of digital marketing, from effective campaigns to meaningful online engagement, this MSc could be a good fit for you.
Learn online, part-time and flexibly with Coventry University.
Careers and opportunities
Careers and opportunities
Whether you’re aiming to step into leadership, develop specialist expertise, or open up wider professional opportunities, the MSc in Digital Marketing is designed to support a range of career directions, including:
Whether you’re aiming to step into leadership, develop specialist expertise, or open up wider professional opportunities, the MSc in Digital Marketing is designed to support a range of career directions, including:
Digital marketing manager: overseeing all digital marketing activities to enhance brand visibility and achieve business goals.
Digital marketing manager: overseeing all digital marketing activities to enhance brand visibility and achieve business goals.
SEO specialist: optimise websites and content to improve search engine rankings and drive organic traffic.
SEO specialist: optimise websites and content to improve search engine rankings and drive organic traffic.
Social media strategist: develop and execute engaging social media campaigns to build brand awareness and foster online communities.
Social media strategist: develop and execute engaging social media campaigns to build brand awareness and foster online communities.
Content marketing manager: create and distribute valuable, relevant content to attract and engage target audiences.
Content marketing manager: create and distribute valuable, relevant content to attract and engage target audiences.
PPC manager: manage paid advertising campaigns on search engines and social media platforms to maximise return on investment.
PPC manager: manage paid advertising campaigns on search engines and social media platforms to maximise return on investment.
Data analyst: collect, analyse and interpret marketing data to identify trends, measure campaign effectiveness, and inform strategic decisions.
Data analyst: collect, analyse and interpret marketing data to identify trends, measure campaign effectiveness, and inform strategic decisions.
The career destinations listed above illustrate potential career paths. You may need to gain additional qualifications or practical experience, pass professional examinations, complete training, cover associated costs and meet specific visa or immigration requirements to secure employment in these fields.
The career destinations listed above illustrate potential career paths. You may need to gain additional qualifications or practical experience, pass professional examinations, complete training, cover associated costs and meet specific visa or immigration requirements to secure employment in these fields.
Accreditation and professional recognition
Accreditation and professional recognition
This course is accredited and recognised by the following bodies:
This course is accredited and recognised by the following bodies:
Chartered Institute of Marketing (CIM)
Chartered Institute of Marketing (CIM)
This course is accredited by the Chartered Institute of Marketing (CIM) for the 2025/26 academic year. Upon successful completion of the course with a grade of merit or above, students will be eligible for modular exemptions, details of which can be found on the CIM website.
Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. For more information, please visit the CIM website.
How you will learn
How you will learn
Study 100% online and get the same qualification, along with many of the same benefits and support as a campus student. Some of the benefits include access to highly experienced academics, career advisors, writing tutors and wellbeing services.
Study 100% online and get the same qualification, along with many of the same benefits and support as a campus student. Some of the benefits include access to highly experienced academics, career advisors, writing tutors and wellbeing services.
Our 100% online courses offer the same top-quality modules as on-campus
Our 100% online courses offer the same top-quality modules as on-campus
Your learning activities are available on-demand through our innovative social learning platform, so that you can learn at the best time and location for you
Your learning activities are available on-demand through our innovative social learning platform, so that you can learn at the best time and location for you
Enjoy 24/7 access to electronic resources, including thousands of books, e-journals and newspapers
Enjoy 24/7 access to electronic resources, including thousands of books, e-journals and newspapers
Receive guidance from a tutor who will lead live sessions (recorded for those unable to attend) to support and add depth to your learning
Receive guidance from a tutor who will lead live sessions (recorded for those unable to attend) to support and add depth to your learning
The tutor will be available for further support through email and the learning platform
The tutor will be available for further support through email and the learning platform
Assessment
Assessment
Your chosen Coventry University online degree will be assessed using a variety of methods which will vary depending upon the module.
Your chosen Coventry University online degree will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods may include:
Assessment methods may include:
reports
reports
practical coursework
practical coursework
portfolio
portfolio
essays
essays
The Coventry University Group assessment strategy ensures that our degrees are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
The Coventry University Group assessment strategy ensures that our degrees are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Who is this course for?
Professionals in marketing, sales, advertising or business looking to build digital marketing expertise
Freelancers or content creators seeking academic recognition for their expertise
Graduates seeking to move into digital marketing
Individuals seeking a flexible way to gain purpose-driven, career-enhancing skills
Who is this course for?
Professionals in marketing, sales, advertising or business looking to build digital marketing expertise
Freelancers or content creators seeking academic recognition for their expertise
Graduates seeking to move into digital marketing
Individuals seeking a flexible way to gain purpose-driven, career-enhancing skills
Fees and funding
Fees and funding
Course fee: ₹6,17,000 ₹12,34,000 (50% Off)
Please note: The 50% tuition fee reduction is available to eligible students from India. The above fee is exclusive of 18% GST, which will be charged additionally.
To learn more or check your eligibility, please reach out to our admissions team.
Course fee: ₹6,17,000 ₹12,34,000 (50% Off)
Please note: The 50% tuition fee reduction is available to eligible students from India. The above fee is exclusive of 18% GST, which will be charged additionally.
To learn more or check your eligibility, please reach out to our admissions team.
Flexible Plans
Flexible Plans
Pay in 3 equal instalments spread across 12 months
Pay in 3 equal instalments spread across 12 months
or
or
One-Time Payment Option
One-Time Payment Option
Settle your full course fee upfront with ease
Settle your full course fee upfront with ease
Fees terms
Fees terms
Regionalised pricing and discounts
Regionalised pricing and discounts
Disclaimers
Disclaimers
Why study this course
Why study this course
Our part-time, 100% online MSc in Digital Marketing is designed to develop a deeper understanding of digital marketing practice, encourage critical reflection and support professional development in a flexible learning environment.
Our part-time, 100% online MSc in Digital Marketing is designed to develop a deeper understanding of digital marketing practice, encourage critical reflection and support professional development in a flexible learning environment.
Applied learning
Applied learning
Skills development
Skills development
Industry-focused
Industry-focused
Enquiry form
Enquiry form
Have questions? We're here to help!
Contact us
Coventry University
Priory Street
Coventry CV1 5FB
United Kingdom
© 2026 Coventry University. All rights reserved.
Contact us
Coventry University
Priory Street
Coventry CV1 5FB
United Kingdom
© 2026 Coventry University. All rights reserved.